Marketing

Do to Learn vs Learn to Do
October 18, 2021

What comes first, the learning or the doing?It's a valid question with a bit of a "grey" answer.

Top 10 Marketing Tools for Entrepreneurs on a Budget
May 24, 2017

Probably the biggest struggle for most new entrepreneurs is starting or growing a business without much financial resources…aka money.Dealing with money sucks!Actually I take that back — dealing with a lack of money sucks. Money is a fun subject when you actually start making it. So, how do you get your biz going and growing on a small budget? You find and leverage affordable tools!Fortunately, we live in an era of vast technological resources, some of which are very affordable and accessible.

How to Find Any Decision Maker’s Email: Step by Step Instructions
March 23, 2016

Growing a B2B (Business to Business) company has everything to do with getting your product in front of the right people who have the authority to make purchasing decisions and/or influence the decisions that are made within their companies. Contact information isn’t always readily available to you, so the trick is knowing how to find someone’s email address whenever you need to.

How to Get People to Read Your Blog: 7 Free Ways
August 5, 2015

As if writing great content isn’t hard enough, learning how to get people to read your blog posts can be just as challenging. It’s really discouraging to keep writing regularly when you feel like nobody cares. Well, I have good news and bad news: There are people who would love to read your content, they just don’t know you exist…yet.This article covers 7 free tactics to promote your blog posts so you can get more people on your site, and start converting more visitors into sales or newsletter subscribers.Ladies and Gentlemen, rev your engines.

Why Content is Still King (and Where the Money’s At)
January 29, 2015

On January 3, 1996, Bill Gates published the essay, Content is King. In it he states,“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting…No company is too small to participate…One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create…Those who succeed will propel the Internet forward as a marketplace of ideas, experiences, and products-a marketplace of content.”The reason why content is so powerful is because it connects thoughts, ideas, and information from one person to another, which has effects far beyond making a few bucks from ads on a website.There are many forms of content, all great in their own ways, but for this post specifically, I want to discuss why blogging is so powerful for making money.

Which Social Media Platforms Should You Focus On?
October 17, 2014

It’s almost a certainty that every small business I consult for will ask me how to set up their accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr, Youtube, etc. because they “know how important it is to be on social media“.To which I say, “All businesses should not be on each and every social platform.“

How to Increase Headline Clicks
October 14, 2014

Headlines are one of the most underrated elements of blogging. They’re often afterthoughts, or even just generically written and slapped on top before starting to write.But let me ask you this:When you’re scrolling through your Twitter, Facebook, Google+, LinkedIn feeds or even the newspaper if you want to get old school—how do you decide what to actually click on and go read?Headlines.In terms of getting traffic to your site from blog posts, headlines are the most important element, because they’re the first impressions people see.Before we dive in, it’s important to note that you should slightly alter your headlines depending on where you’re promoting the article. Consider the demographic and cultural differences of the platforms, and adjust accordingly.

5 Tips for Faster Blogging
October 5, 2014

How many times have you started writing a blog post, and halfway through you realized you’ve written yourself into a wall or lost your train of thought, or worse, realized you organized it all wrong and have to restructure and start over? GAHHH!If you blog, you know it takes more work than it seems to write posts that aren’t crap. I enjoy writing, but I’ve got other things to do too (like ride my new bike home from Target after realizing it won’t fit in the car), so cutting down on time while maintaining quality sounds awesome. Writing better-than-decent blog posts takes time. No getting around that. But if there’s one thing I’ve learned from repeatedly doing any task is that there’s always a way to speed up the process. The way to speed up any process is by dissecting it and tweaking the individual parts for greater efficiency.

Getting Your First 100 Newsletter Subscribers
July 15, 2014

Hitting the milestone of 100 newsletter subscribers is a nice feeling. It can mean the idea for your product is gaining some interest, or your blog content is useful enough for people to want it on a regular basis, or maybe you are getting better at providing value through lead magnets.Early on with a blog or website, it’s important to know that you won’t get any newsletter subscribers if you don’t take an active approach. So, here’s how to get your first 100 (and beyond)...

4 Free Tools to Increase Newsletter Subscriptions
July 8, 2014

I’ve been getting asked a lot recently what tools I use for growing the newsletter, so I figured I’d share with everyone.

After 30 Days Of Blogging
May 3, 2014

After 30 days of blogging here, I exceeded some goals and completely missed others. The important thing is that I started, and now I have data to assess what went well and what did not. I want to actively assess what causes me to miss my goals and why I achieve the ones I do.

The Traffic Obsession
April 28, 2014

The past two weeks, I’ve been completely consumed by the success of this blog. I’m not sure if it was because of my claim to grow it as fast as possible within 30 days, or if it’s just my own willingness to succeed. Whatever the reason is, I’ve been obsessed with every aspect of the blog to the point of annoying even myself.

How Facebook Decides Who Sees Your Posts
April 24, 2014

According to Will Cathcart, Facebook Newsfeed Director of Product Management, Facebook determines who sees your post based on over 100,000 personalized factors, but these 5 are the most important...

5 Sales Lessons I Learned From a 7-Year-Old
April 7, 2014

I was walking toward my door after coming home from work, and my 7-year-old neighbor was standing outside. She said, “Hi, would you like to buy chocolate for $1 to help raise money for my school? I have milk chocolate, almond, and caramel.” Bam! I bought two, one for me and one for my lady. It was only $2, she’s a nice kid, and I knew it would help her out.If I could change one thing about her pitch, I would rephrase it to make it a statement rather than a question, but other than that—pretty solid. She told me what she was selling, what the options were, how much it would cost, and why she was selling it. I usually never buy chocolate because it’s delicious, and if it’s around I will eat it all—no matter the amount.After some retrospective thought, here’s what she taught me.