I was talking to a business owner the other day about communication with marketing clients, and he told me he tries to be very general and vague with them so they don’t learn his “secrets.”
He feared that if he gave away his tactics, his clients would discontinue service with his agency and do the marketing themselves.
I have the exact opposite philosophy. Ponder this: What if you teach everything you know, and your clients/followers use that information to get GREAT results? I argue that they’d stay with you even longer with more loyalty and referrals because they’re learning to fish instead of being given a fish (if you don’t know that saying, that was probably a weird turn of events for you in that sentence.)
The best thing you can do for your personal brand or business is teach everything you know. Teach without reservation. You can quickly become an authority in your field, grow your audience, build trust, and make more money.
Become An Authority: Teaching can greatly increase the impact you have on people, which makes them see you as a thought leader in your niche. There can be a lot of insecurities about feeling like you don’t know “enough” or you’re not an “expert” yet, but those terms are relative to who you’re talking to. If you know any amount more about a topic than your audience, you have something to teach. All teachers need are people willing to listen. I’m no math wiz, but I could teach basic multiplication to 2nd graders just fine, because I know more than they do, so they have something to learn from me. And guess what? At the end of the school year, they’d see me as an authority in the world of math, and they’d give me apples to earn my favor.
A common question asked to people who teach is, “What gives you the authority?”
An audience who cares what you have to say is what gives anyone authority. Authority can be earned by teaching everything you know to people who are willing to listen and learn.
Grow Your Audience: As you help more and more people learn relevant, useful information, your audience will begin to widen. It’s important to focus on quality when you teach because people generally only talk about things that they passionately love or passionately hate. Haters gonna hate, but you’ll get lots of love too, and the people who get value from your content will share it.
Build Trust & Make Money: The more you write and teach valuable information, the more people will start to trust you. If you show time and time again that you want to genuinely help people learn and apply things to their own lives and businesses, they’ll be likely to trust you quickly because you’re showing transparency. People like to buy things from people they feel like they know and trust, and if you’ve been giving really good quality teaching, your paid products will be looked at with excitement when it’s time to launch.
Don’t hold back what you know. You’ll always have more to say as time goes on, because as you teach, you’ll also be learning.