I’ve been getting asked a lot recently what tools I use for growing the newsletter, so I figured I’d share with everyone.
1. Hello Bar
I subscribe to the Quicksprout newsletter, and every time I visit the site, I see a colored bar at the top of the site with some copy and a call-to-action button. I was curious what it was, so I figured it out, and it’s a handy tool called Hello Bar. It’s the green bar at the top of this site prompting visitors to get my upcoming book for free. It’s incredibly easy to set up, and if your site uses WordPress, you can download and install the plugin for it, and you’re up in running in about 5 minutes. There’s also the option to copy and paste a little bit of code into your header or footer files if you know a little bit about web development. You can even A/B test different colors, copy, and calls to action. I use it currently to get visitors to go learn about my book, and subscribe to the newsletter in exchange for getting the book for free on July 25, 2014 when it’s released.
SumoMe is a multi-tool plugin created by Appsumo. They currently have 3 tools (all free) that you get with the plugin. The one that helps with newsletter subscriptions is called List Builder. It’s basically a really simple, fully customizable call to action that pops up after a visitor has spent a certain amount of time on a page, and you have control over the time. It also tracks statistics so you can see what your conversion rate is at any time. To top it off, you can sync it up with your MailChimp, Aweber, Constant Contact, or Campaign Monitor lists so the subscribers are automatically added, or you can download the list of subscribers to manually add them yourself.
3. Mailchimp WordPress Plugin
I use Mailchimp as my email service provider. Mailchimp has a WordPress plugin that makes it really easy to put sign up forms on your site that sync to lists you’ve created in Mailchimp. Setup is fairly simple. You can also place a little bit of code wherever you want to see your sign up forms on your site if you know enough about coding. The right sidebar of this site (or at the end of this post if you’re on a mobile device) is an example of how I use the Mailchimp plugin.
Jotform is a gem. I have no other way to describe how I feel about it. I’ve been using it for a couple of years now, and it’s awesome. You create custom forms with custom thank you pages, then embed a little bit of code on your site where you want the form to be placed, and it captures sign ups and sends them back to your Jotform account where you can download the list at any time to be uploaded to your ESP (email service provider). There are a ton of templates for use, or you can design your own from scratch, drag and drop style. I use Jotform when I’m running a contest or if I have a very specific thank you page I want subscribers to be sent to.
There you have it. If you find this list helpful, please share the post with someone, and leave a comment below with any tools you use that the world should know about!