This is my 5th consecutive year doing these year-in-review posts(!), and I always start with this disclaimer:
Just so you know, these reviews are really for my own introspection and reflection on what went well during the year, what didn’t, and what I want to accomplish the next year. I’m making it public because I think people might enjoy reading it, and possibly learn from it. That being said, some of it won’t make sense to you why I’m sharing it, but that’s because it’s mostly for me.
If you’d like to read previous reviews, here are links:
In 2018, my theme was “Unleash”
There are 4 main areas I reflect on: Business, Relationships, Health & Fitness, and Spirituality.
2018 was a big year of clarity in a lot of areas including business. Things are getting a little bit simpler, yet life still has a way of being unpredictable no matter how hard I try to guess what’s coming. Mostly I gained clarity on what wasn’t working for me. Also I’m clearly good at starting things, but not always great at the follow through of goals.
Business Goals for 2018
I had it in my mind at the beginning of 2018 that I would start to phase out of email marketing consulting and move fully toward my personal brand and helping people become freelancers/consultants. Instead as I got into the year and more companies were calling, I went all in with it.
I shifted from just email marketing consulting for personal brands to going with an agency model to support ecommerce clients with more full-service digital marketing. I also was able to hire part-time help with a lot of the client work which has been great. Looking for more growth in 2019!
Also, I launched a new 8-week consulting program called Automatic Lead Machine to help service providers (mostly fitness coaches so far that have signed up) to attract more quality leads.
Revenue didn’t end as high as I had projected it to, but the restructuring set the company up for a much bigger 2019.
One goal I had in my head that I actually didn’t write down for last year was to book two speaking gigs in 2018, and I did exactly that. 2 :)
In October, I was asked to speak at Texas State University (my alma mater) for their Mass Comm Week. I gave a talk called How to Get Started as a Freelancer With Skills You Already Have. Super fun, and unexpectedly filled up the auditorium for the talk and had really awesome Q&A after. Really enjoyed it.
Also in July, my wife and I moved from the west side of LA to the heart of Hollywood! We’re still getting used to the change, but the walkability score is ridiculous here. We were able to sell a car because we can walk most places we need to go, and I can walk to the gym and to the office in under 10 minutes. Game changing for me.
As I look back at the last 5 years of these reviews, I’ve pretty much never completed a business goal that I set. The thing is though, it’s not because I’m incapable of achieving a goal, but rather because trying to predict a year at a time is almost impossible. So many things factor into where my attention is best put. Things like market conditions, opportunities I can’t see coming yet, and changing ambitions. I still set goals for this year, but I’m going to keep it simple. One goal per company that’s tangible and trackable.
Looking at last year’s goals now, the first one is not trackable at all so it’s hard to say how it went. It was definitely on my mind most days, so, sure, let’s say I did that. For 2019, I’m going more trackable. I also want to note that I’ve been working out 4-5 times/week and keeping a relatively low body fat % for the last decade, so I don’t think I need to keep adding that to my goals each year.
I accepted a part-time role as Children’s Ministry Director at my church in August of 2017, and continued in that role until it was filled by a full-time employee in April 2018.
I planned on continuing to pursue my Masters in Seminary in 2018 as well (I took 1 class in 2017), but after a lot of thought and prayer, decided it wasn’t the best route for me. 2018 was a good year of growth in my faith and relationship with God, and I’m eagerly anticipating what He’s calling me to next as I continue to do my best to spend time in prayer and study, and listen to the Holy Spirit.
Every year for the past few years, I’ve chosen a theme word or phrase as a mantra of sorts. Something I want to live out and can use as a reminder throughout the year.
My theme for 2019 is “Lead by example, especially when it’s difficult.”