Mission & Vision - Dustin Lien

Mission & Vision


Hi I’m Dustin.

My mission is to help people live what I call, the unleashed life. It’s my mission to help others live it because I know what it feels like on both sides of the fence.

The unleashed life is one free from the things that hold you back from becoming the best version of yourself, and pursuing your best life filled with meaningful work we love, great relationships, and making a difference in the world.

No more working in jobs you hate that don’t fulfill you. No more surrounding yourself with the wrong people. No more living aimlessly with no purpose or passion. I live the unleashed life, and so can you.

I haven’t always lived this way though.

I grew up in a very modest (poor for most of my young childhood) household in a small town in Texas. My parents raised me so well, I didn’t even realize we were poor, and I’m forever grateful learning contentment at a young age.

When I was 5 until my mid twenties, I practiced and competed in American Karate, eventually earning my third degree black belt and competing nationally in sport karate. Through this, I learned almost everything I know about self-discipline, consistency, competitive drive, hard work, and deliberate practice.

This also gave me the opportunity to teach hundreds of students of all ages, and coach high-performance teams, giving me a love for seeing people’s mentalities and abilities transform.

In college, I received my BA in mass communication with dreams of becoming a graphic designer. After a few short months working in my first corporate job, I had a burning feeling inside that there had to be more to life than working on someone else’s business, making very little money, and getting 10 days of vacation every year…and I was right.

Starting a business isn’t for everyone, and it’s not even the only solution to a better life, but for me, it’s always been the obvious path to fulfillment, so I got to work.

For 5 years from 9-5 I’d go to my various jobs, and from 6-2am I worked on side businesses desperately, failing at most of them, honing my skills until one day something worked.

I used skills I already had to build a consulting business that set me on a path of purpose and excitement.

I’ve been running my business since 2016, and every day I get to wake up knowing I’m fulfilling my purpose, and for that, I’m forever grateful and proud.

The thing is though, it didn’t have to take me 5 years to start living the unleashed life.

The unleashed life is not a destination as much as a journey, or mentality for life. You can start now, and it’s my mission to help you live the unleashed life by teaching everything I know about business, finding your purpose, becoming the best version of yourself and who you know you were meant to be.

Live with great vision and intentionality. The world is counting on you. Unleash.